More than 20 years

of experience


Pack Design is run by

Mette Reimer.

Owner and creative director Mette H. Reimer has worked professionally with packaging designs – private-labels and brands, for more than 20 years.

Mette Reimer

Art Director / Owner

8 years with packaging design

“I originally qualified as an art director in 1985. Since then I have worked at a variety of advertising agencies and in one of Denmark’s largest retail chains, Dansk Supermarked, where for eight years I developed private label designs for products for Føtex, Netto and Bilka.

My major interest is packaging design, and I established Pack Design in 2000, which (almost) exclusively works with concept development and the design of packaging solutions for every kind of product.

Parallel to my professional career I love travelling, so whenever possible I travel the world to see how people live elsewhere on the planet.


From idea to completion

My interest in packaging has not decreased over the years – quite the contrary. I am constantly working on new ideas, layouts and designs and am often involved in product development (decisions about taste, consistency, relevance, competitive conditions etc.) with our customers. It is incredibly interesting also to be included in this process, and the knowledge I acquire in this way is always relevant to the work of developing new designs.

My passion for travel and curiosity remain driving forces for me, and my annual trend-spotting trips always result in lots of new ideas and “odd slants” to the benefit of our customers.

So if you would like us to develop a new, attractive and future-oriented packaging design or you simply need constructive criticism about an existing design.


Mette Reimer

Mobil: +45 28 40 22 90





Pack Design

Egeskellet 16

DK-8340 Malling


CVR: 25192729



PackDesign 2021



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